Helvar Imagine, Retail

Flagship store Mercedes-Benz

The Hague

Helvar Imagine, Retail

The first in Europe

The Mercedes-Benz flagship store in The Hague is the first store with Mercedes-Benz's new retail concept in Europe. Central to the new concept is the creation of a fascinating brand experience.

All lighting in the flagship store is controlled by the Helvar lighting management system. Much is automated through sensors and time controls. Special luminaires are also included in the system through the convenient 492 relay units.

Digital techniques

In the store, many digital techniques have been applied and integrated with each other with the aim of making the service seamless to customer needs. One example is the integration of the light management system with the Crestron AV system.

This ensures that the setting in the Consultancy Rooms can be tuned around a product. Using presets, a perfect brand and product experience can be created for the customer based on the audio, content on the screens and lighting.

"The system is functioning as it should. The integration with Crestron went well and the contact with Helvar is good!"

Rob Metzelaar, manager Mercedes-Benz

Showcase

The building stands out well from the highway thanks to its stunning showcase. The showcase consists of four rows where a total of 44 cars can be displayed. Because the number of cars in the showcase varies, the lighting can be controlled via the touchscreen set per car and stored in a scene.